Clorox No Hassle Hoff Case Study

Client: Glad

Agency: Critical Mass

With Clorox releasing a new suite of products, it only made sense to meet the consumer where they already were, with the content that would naturally resonate with them. Looking to create something informative and entertaining, we shot a series of 6-second Vine videos of David Hasselhoff doing hilarious things that we tied back to the products with a punch line.